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简介∶三星电子从廉价家电起家，在李
健熙的带领下逐渐在尖端科技
研发和消费电子领域占据全球
龙头地位。其今年第一季财报创
下476 亿美元，较去年同期成长
16.8%。相较全球科技业普遍疲弱
的市场态势，李健熙所领导的三
星电子值得商界人士好好深究。
The Power of One: Samsung's Omniscient Chairman
How did Samsung go from being a
run-of-the-mill manufacturer of cheap TVs to global dominance in a
couple of decades? The answer is largely down to one man: Lee Kun-hee.
The Samsung chairman has overseen1 sales growth of 5,775 percent since
succeeding his father in 1987, representing US$141 billion in 2012. The
company now contributes a staggering 17 percent of Korea's GDP.
In what grandiosely became known as the
Frankfurt Declaration of 1993, Lee began his dramatic transformation of
the Korean company with a three-day long harangue to stunned employees.
The speech, which took place in a German hotel room on consecutive
nights, called on employees to ";change everything but your wife and
children."; The company's new philosophy was then codified into a
200-page tome, which is now required reading for all employees. Its
focus was on how to shift the company from low-end quantity to
cutting-edge quality.
The Frankfurt Declaration was the first of
several ostentatious displays from the maverick chairman. Another
infamous flourish was the incineration and bulldozing of 150,000
"inferior" cell phones in 1995. However, Lee was not all show and
rhetoric. Samsung's move toward the big time was anchored in key
decisions, some of which were originally pooh-poohed by industry
analysts.
三星的万能总裁
三星是怎麽在几十年间，从一个平庸的廉价电视制造商到称霸全球的呢？主要归功於一个人──李健熙。自一九八七年从父亲手中接棒後，这位三星董座让公司销售额成长了 5,775%，成就了二○一二年的 1,410 亿美元。这家公司贡献惊人的 17% 韩国国内生产毛额 。
被夸称为一九九三法兰克福宣言的演说中，李健熙花了三天对无不讶异万分的员工说明公司的戏剧性转变。这场演说在德国的饭店中连续进行数夜，号召员工「改变妻子和孩子以外的一切」。公司的新哲学接著被编纂为一本200 页的刊物，现在成了员工必读经典。这本书的重点在於如何把公司从低品质量产转变成尖端品质。
法兰克福宣言是这位反骨董事长诸多卖弄行径的第一步。另一个声名狼藉的大动作是在一九九五年焚烧并以推土机清除 15 万支「次级」手机。不过，李健熙并不只会夸张卖弄，虽然诸多关键决策曾被产业分析师们轻蔑，但三星就是靠著它们功成名就。
| 2013/06/03 (一) |
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In my opinion, all of them are too high.
依我之见，价格都太高了。 |
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| 2013/06/04 (二) |
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What can we do about it?
我们能怎麽办呢？ |
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| 2013/06/05
(三) |
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Personally, I believe this should be left to the professionals.
就我个人看法，我认为还是该留给专业人士去做。 |
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| 2013/06/06 (四) |
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As far as I'm concerned, the parking lot can stay as it is.
对我来说，停车场保持原状就行了。 |
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| 2013/06/07 (五) |
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I'd like to draw your attention to this next chart.
请大家注意下一张图表。 |
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