My Analysis of an Public Service Advertisement on Animal Protection

      As we all know,media messages are constructed with its own rules.They express their embedded values and point of view by different ways.

     This advertisement on animal protection aim at appealing people to protect wild animal,but its reduces affords much food for thought.

      A mother and her children are chased after to kill.The children's frightened look is heartbreaking.And then the mother was killed by a bullet.The children's cry resounded through the sky.At the same time,picture turns to the elephants.They meet with the same danger.But people are seeing a movic.

      In fact,each one of the people is a symbol of an elephant.At the end of this advertisement,it ask "How if that it is truth ".The advertisement put us and animals together showing us how dangerous things the elephants face.It make people feel sorry to the animal and empathize them.It's not teaching but let us count it as a personal favour.So it's a successful advertisement.