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In the wwfˊs advertisement,it uses a sum of short videos to convey the messages he want us to know to us.It's such a successful advertisement that bring us great shock.Here are the details about it﹕ This advertisement first use alive, construction, transportation,to explain the similarity of people and animals: For example, we shop in the prosperity of the region, but to find the fish in the sea Reef compact in all directions. Let us build the building, but the animals also set up their own houses water; Let us go on a journey to rely on the vehicle, but also the wild animals on the move by their own vehicle. Then, the advertisement in the parallel through the contrast between human and animal movement specific: When I open my eyes, it is in a daze, and play on the children to the parents, and with the presence of losing mind at a loss, and so on, it is so close.At last,this advertisement ended with "We are all connected". This advertisement use human and animal's all kinds of similar characteristics to indicate that the animal to a certain extent, are our friends but not enemies, we must awe their lives, but not cruel killing. People today should cherish the animals,they're also good friends to protect human rights. When I saw this advertisement, shocks comes to me that how similar animal and human beingsare,all of us should take actions to protect them. |
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