My analysis of an Public Service Advertisement on Animal Protection

    I have seen an advertisement which is talking about protecting elephants, made by WILDAID. In the beginning, Li Bingbing is running with 2 kids, and some people use guns and want to them. Suddenly, Li Bingbing is shot. She fall on the floor and turning into an elephants. But actually, this is only a movie, and Li Bingbing is an audiences who is watching a movie. And then, there's a sentence on the screen, which says "What if this wasn't a movie..." And at the end of the advertisement, it's the main idea of the advertisement "when the buying stops, the killing can too".

    This advertisement is very shocked. It uses some visual techniques and makes the audiences shocked. And it impresses us.It might teach some people do not kill elephant and prevent others killing elephant. So this advertisement is very important to teach people.