The public service advertisement that I choose,made by World Widelife Fund,is a 40-second flash radio. The purpose of this advertisement is to raise the world`s awareness about protecting wildlife. As a focus issue,it need attract global humans.
Not only it has an obvious purpose,but also there is a great format in the advertisement.That is to say,its messages are reflected in format,creativity and technology.The media messages are organized in two parts.One expresses the action and emotion of humans and the other envys animals `action and emotion.For examples,the girl is taking a bike while the fish is swimming with the same direction.The human mother is hugging the human baby while the ape mother does the same.There is an ingenious comparation between humans and wildlife.It clearly envys the message that we are all connected together.The significant point is that it shows humans` and wildlife`s eyes in the style of camera close-ups,which conveys intimacy. There is no denying that superb techniques bring perfect effect.Audience will be moved because of its embeded values represented in the advertisement.Neverthless,audience will be impressed in terms of its creative techniques. Summarizing what mentioned above,it is not only a valuable flash radio,but also a creative advertisement. |
|
来自: 昵称22768223 > 《媒介素养》