The advertisement was created by the organizations named Afican Wildlife Foundation,Wildlife and Save the Elephants.
In creativity,the author regarded the elephants as people and conveyed the fears of the elephants with the human expression.Especially,the advertisement invited LiBingbing to play a mother elephant and moved the audience by mother love.With regard to technology,the author reappeared the scene of hunting elephants.In fact,it was a movie which was watching in the advertisement.At last,the author alarm us that it wasn't a movie by his words. The advertisement aimed at the mothers and the ivory buyers.At the end of the advertisement,it imformed us that"when the buying stops,the killing can too".The author emphasize that it is no needs to kill elephants for their ivory and conveyed the thought of wildlife protecetion. The advetisement told the ivory buyers that they can't kill the elephants for their ivory just to show their wealth and power. Because when they kill an elephants,a whole family will be broke.We should respect the animals' life. Because 96 elephants were killed everyday,we should protect them to prevent them from being extinct.The advertisement aimed at protecting the elephants. |
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来自: 昵称22780100 > 《媒体素养》