My Analysis of an Public Service Advertisement on Animal Protection

  I 'm going to analyze an advertisement on elephant protection. In the advertisement, Li Bingbing has been changed into an elephant and tend to protect her families. But unfortunately, she is shot by a gun and falls down. The advertisement wants me to think about the importance of protecting elephants and be suppose to inform every consumer to refuse the ivory . The fact that director uses technique to change the actor into elephant means we should put ourselves in other's shoes . If we are elephants, we would hate human for their immorality.

  The goverment and African Wildlife Foundation made this advertisement and the target audience are all the consumers. The advertisement tellspeople when the buying stops,the killing can too. As for fee,the government and Foundation paid for that. After watching the advertisement, I will not buy the ivory and inform my surroundings not to do so in response to this message. When it comes to the credibility , there's no doubt that it is a truth that 96 elephants are killed each day for their ivory because these data are given by Foundation.