My Analysis of an Public Service Advertisement on Animal Protection

    The public service advertisement,called the killer's family,shows us that a girl's parents and grandparents kill different animals due to their selfishness.

    This public service advertisement must be construted by defenders of animals.As the matter of fact,the girl's parents and grandparents are not real killers for the reason that they don't murder even one animal.It means that a large number of animals indirectly killed by them and people like them.Therefore,metaphor is used in the whole advertisement.

   Also,other creative techniques used to attract my attention are the girl's voice and a photo of the whole family.During the vedio,her voice sounds sadand contagious which is in keeping with the theme.Meanwhile,the advertisement take aadvantage of intense constrat that everyone smiles in gray background  except the girl.

    As far as I'm concerned,different people may keeps different understanding about the same advertisement.Adults who did something like that usually feel ashame of it and want to set a good example to their kids.Teenagers tend to advise their family don't do that any more.

    The advertisement mainly expresses that animals all the world are equip to us and we human beings have no right to kill them in order to satisfy ourselves.It appeals to us for protecting animals.