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The eighth advertisement on animal protection is much impressive.It was created by Prince Willian,David Beckham and Yao Ming,aiming at protecting the wild rhinos,sharks and elephants.In this advertisement,the three influential men said that they would like to let their children in close contact with wild animals face to face rather than in pictures.Besides,they expressed that trade in rhinoceros horn and ivory products and eating shark fin is something outrageous.The advertisement makes use of celebrity and parents' beautiful expectations to their children to attract people's attention,thus reaching the target of protecting wild animals. In my point of view,the major target audience of this advertisement is parents.Every parents are looking forward to teach their children to take care of animals especially endangered wild animals.But different people have different understandings of the advertisement.Someone may think that this advertisement is calling for parents to spend more time playing with their children to enhance feelings.Whatever other people 's ideas are,this advertisement has a far-reaching effect on children's moral education.And it is no exaggeration to say that we human will not be able to live on the earth without animals.In addition,wild animals are our friends,our families and we must protect them. In a word,this public service advertisement is appealing to protect wild animals.And we are supposed to have the thought that protecting animals is protecting ourselves. |
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