MY Analyse of an ad
This is an ad of a shampoo.Let's analyze three metafunctions of the image.
Imformation value.The elements of the image place in the horizontal axis.The two pink shampoos are given,and the famous star that has beautiful hair is new,which makes the viewer feel the shampoo have the capacity to make your hair soft, thick and shiny.
Salience.The elements of the image have maximum salience,which draws our attention by some factors.,such as the color contrasts,that it uses a lot of black so thai viewer firstly see the pink,and especially the word"silk repair" --it's function outstanding,a light beam litting up the shampoos,all of this make viewer pay much more attention to the product. Frame.It seems that this ad doesn't reflect a lot. |
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