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My analysis of cars' advertisements

2015-06-21  昵称22743221

Several days ago, our group gave a presentation concerning the cars. And now, I want to introduce more about it.

It's widely accepted that customers are pleased when they feel respected by the merchants or their gratitude. Let's have a look at the first poster.

In the poster, there is a line of words, "Thank you, with us all the way along", lying in the upper. It expresses the merchants' gratitude, which attracts the customers. Not only does it this title, it also has other basic feature. Its logo is on the the upper left corner while its signature, "BYD", is in the center.

A line of car lines up in the following to the signature.

At the meantime, the perspective makes an important role as well. The second picture can be a good example. In this picture, a row of car seems going forward, just corresponding to the title, "Diving Forward With YOU ". It makes the customers feel more closed to the cars, and the feeling to buy arising.

Last but not least, the technique of expression can contribute to attracting the customers. Don't you believe? Let's move to the third one. Do you know a variety show called Running Man is very popular recently? And then, when you see the title, "Running, A3", what are you thinking? If you are a fan of the show as well as you are concerned to buy a car, would you think about this car? It uses the reference of rhetorical devices. This makes the original words become vivid, novel and chic, effectively attract consumers' attention, stimulate their desire, so as to have a positive impact on product sales, achieve the goal of businesses to expand economic benefits.

 
 
 
 

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