The Analysis Of The Car Advertisement

 

    This is a car advertisement.From the rearview mirror of the car ,We can see the azrael lying on the load who was hitted by the car.And in the bottom right of the picture ,the tittle is “volvo for life”.The background of the picture is a beautiful view.

    It was produced by the car  company and the their targets are the person who think highly of safety.For instant,a person who has a family must pay more attention in the safety performance of the car.On the one hand, the wonderful view  stresses the terror of the car accident .On the other hand ,people will feel safety when they see the azrael  dead and nobody will be injured.This is so marvellous.

   In addition, The useage of close shot makes us feel that we just went through the accident and we will be safe if we drive the volvo's car.In my opinion it is a successful advertisement.It show us the most important thing of the car indirectl.How special it is！