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The analysis of car advertisement

 第五象限96 2015-06-14
 
 
 
This is an advertisement posters about introducing a new kind of car of Mitsubishi.From the picture we can see that there is a three-line sentense in the head of the poster read"Stimulates your choice of transpotation " and the car company webside in the bottom.And the shining point of the poster is that a quite big medicine bottle and some capsule standing in the center of the poster are both demonstrating the brand——Mitsubishi!

We can get more infomation from the poster if we observe it and analyse it carefully.This picture depicts an action. The medicine bottle has a big logo and brand name.It uses a close shot that we can see the new kind of car in the capsule clearly. The slogan in the upper left of the picture means this new car is really a new transptation for us and we worth purchasing it. The big medicine bottle also give us a deep feeling that the Mitsubishi are really like a powerful tool to cure some "illness".Well,the new medicine is the New Mitsubishi Colt and the illness is the traffic jar, which emphasis the powerful functions to against the heavy traffic.   

This car advertisement is made by Mitsubishi Motors, which is a famous Japanese car factory.The target audience is the people who always plagued by the heavy traffic. The advertisement wants to make us think that if we buy this car, we will never afraid of heavy traffic any more.


We think it is really a good idea to sell their product, because  nowadays many people are suffering from  spending too much time on waiting on the road. But we should know it is just an advertisement, the car’s functions may not be able to avoid heavy traffic. We need to spend it wisely.

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