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my analysis of an advertisement

 昵称22768414 2015-06-24

    

 
 


 

     The advertisement is designed by WWF, a famous animal protection organization.

     In my opinion, the ad is creative, attracting audience's attention. It set a great variety of animals on the earth on a clock, which reflects that with time going, the sets and the qualities of animals are reducing and even reach zero at last. Meanwhile, the picture suggests that there will be merely one kind of animal, human, on the Earth without any action.

     Besides, the sentence "If we could turn back the clock, what would you do for them? " like a call, tells us that though we can't get the losing animals again, we can do something to protect animals left from now on to prevent them to die out. What's more, the sentence is a question, absorbing everyone to care more and leading to their deep thoughts, which will pull them to take actions to protect animals.

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