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 In recent years, the Chinese people are increasingly fond of Apple equipment. It has won the Chinese market by its excellent quality and beautiful appearance.Young people are proud to have an apple equipment.Its advertising can be seen everywhere, and full of creativity. It is worthy us to study it.
Here are three Apple advertisements.As we can see ,they
have many points in common.Such as slogan,logo and illustration.Why are these elements here? What do they mean?let us analyze them.
As for slogan,it is a catch phase or samll group of words that are combined in a special way to identify a product or company.Slogans create a dis tinct image for the company,its products or its corporate mission.For logo,a logo maybe the "straight facts" about the product.It will deepen our impression of the product.
A successful advertising should have the following characteristics:immediate attention and expected association and feeling.These points in these advertisement have a very good interpretation. 
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