My analyse of the public welfare ad

 

The poster was made by WWF (World Wide Fund for Nature or World Wildlife Fund) which is one of the biggest organizations about environmental protection in the world.

In the poster, we can see some kind of animal standing quietly and it seems that he feels upset and desperate. The background color is gray which makes people feel sad and desperate. And if we look more detailed, we can find that the animal is combined by human’s body and fish’s head. The author uses the metaphor that if we don’t protect the environment now, the climate change might change the world which is full of water so that we must live in the water. And gradually, we become the monster that looks like fish so as to adjust the environment. The world “Stop climate change, before it changes you ” combine the image and warn us and makes us realize how bad will be if we don’t stop climate change.