The College Board earns over half of all its revenues from the courses -- and, in an uncertain environment, students keep being suckered. ![]() Fraudulent schemes come in all shapes and sizes. To work, they typically wear a patina of respectability. That's the case with Advanced Placement courses, one of the great frauds currently perpetrated on American high-school students. That's a pretty strong claim, right? You bet. But why not be straightforward when discussing a scam the scale and audacity of which would raise Bernie Madoff's eyebrows? The miscellany of AP courses offered in U.S. high schools under the imprimatur of the College Board probably started with good intentions. The idea, going back to the 1950s, was to offer college-level courses and exams to high-school students. The courses allegedly provide students the kind of rigorous academic experience they will encounter in college as well as an opportunity to earn college credit for the work. Sounds pretty good. And every year, millions of high-school students enroll in the courses that are offered in 39 different subjects. They do so at an annual growth rate almost ten times the yearly percentage increase in the number of high school graduates. If there weren't something good about AP, would participation in the AP offerings be so high? Interestingly, the evidence providing the clearest positive argument for AP participation is that high performance in AP courses correlates with better college grades and higher graduation rates, especially in science courses. But that's faint praise. It's the same as saying that students who do best in high school will do better in college and are more likely to graduate. My beef with AP courses isn't novel. The program has a bountiful supply of critics, many of them in the popular press (see here and here), and many increasingly coming from academia as well (see here). The criticisms comport, in every particular, with my own experience of having taught an AP American Government and Politics course for ten years.
In short, somewhere along the way over the past half-century, the AP idea got corrupted. Many critics lay the blame on the College Board itself, a huge 'non-profit' organization that operates like a big business. The College Board earns over half of all its revenues from its Advanced Placement program -- more than all its other revenue streams (SATs, SAT subject tests, PSATs) combined. The College Board's profits for 2009, the most recent year for which records were available, were 8.6 percent of revenue, which would be respectable even for a for-profit corporation. 'When a non-profit company is earning those profits, something is wrong,' says Americans for Educational Testing Reform. (The AETR's 'report card' on the College Board awards a grade of D and cites numerous 'areas of misconduct' by the College Board.) It's clear the College Board has the mentality of a voracious corporation, charging $89 a shot for an exam to millions of students who have no business taking it. The college admissions process today is a total crapshoot. At least for the most competitive colleges, nobody in the applicant pool has any certainty anymore as to what will secure admission. In the face of that uncertainty, one rational form of behavior is to take the shotgun approach, blasting away at the admissions committee with every weapon in the student's armory: multiple AP courses, ridiculous amounts of extracurricular activity, and do-gooder volunteer work rivaling Mother Teresa's. Lots of guidance counselors will advise families and students that a rational alternative is to opt out of that race. Concentrate on one or two things. Excel at them. I agree. But it shouldn't be the customer's responsibility to stop a scam. The customer buys into it because the con artist is so skillful and the world is so uncertain. The only way to stop the College Boards of the world is to expose them. Tell people to be wary. So, students and parents: beware. |
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