包包要买限量版,跑车偏爱特别设计,衣服必须专门定制……想拥有只有少数人才能享用的或独一无二的商品,这种偏好就是“虚荣效应”。
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Snob effect refers to the desire to purchase something only because it is extremely expensive or extremely rare. Snob effects is the phenomenon that a thing becomes more desirable because fewer people can afford it or can find one. This situation is derived by the desire to own unusual, expensive or unique goods. These goods usually have a high economic value, but low practical value. The less of an item available, the higher its snob value. Examples of such items with general snob value are rare works of art, designer clothing, and sports cars. (中国日报网英语点津 yaning) |
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