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在外贸职场中，客户联络的渠道方式很多，其中业务邮件就是客户联络的重要方式之一。 外贸职场中的业务邮件交流，不仅能帮助我们做好日常话题交流，还有助于了解双方样品收寄情况，同时，还可以跟踪洽谈订单详情。 正因为如此，外贸人对客户发出的每一封业务邮件都应该被认真对待，从公司和客户的利益角度去考虑，深思熟虑，准确表达公司的态度和立场，最后再传递给客户。 尽管如此，外贸人寄出的开发信和业务邮件，依旧部分有去无回甚至杳无音讯，那我们该如何应对呢？ 有没有实用性强的外贸业务邮件模板呢？ 一、客户表示要到访，如何确认联络？如果客户表示要来访中国并准备去看你们厂房时，这表明客户已经对你们有所信任了。这时候要注意，国外客户和国内客户的联络方式不同，激动时不要忘记提早发邮件给对方确认彼此联络方式！ Dear ***, I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you! Could you please give me your time schedule and cell phone number? We'll arrange to pick you up from the airport! My cell phone is ***. Please call me if any questions. Thank you very much! Best regards, Dale 二、发开发信后客户没回应，如何适当催促？当客户许久没有回复你的邮件时，你可以写新的业务邮件适时催促，选择恰当的周期发送过去。内容写得委婉一些，同时把你上次写给他的邮件放在下面。如果他依旧未回复，那就再次重新发一遍，上面加上大写的红色或者粗体的“RE-SEND！！！”最后，如果还是没消息，就打电话吧。 Dear ***, I'm sorry to trouble you again! Please find my mail below. Could you please kindly check by return as soon as possible before May? Because we'll be on holiday from May.1st to 3rd. Thank you in advance! Kind regards, Dale 三、客户嫌价格高时，如何准确应对？建议你从行业情况和政策上，让对方知道你的价格没有报高，不是人家一说便宜点，你嗖一下给人家少了一半价格。你可以尝试改变产品规格，比如包装由好的调整为次的，长度稍改短点，重量要少一点，或者功率低点。 Dear ***, Thank you so much for your kind mail! Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you please accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc. Please don't worry about the quality. Price is important, but quality counts for much more! Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved! All the luminosity and the body look the same! I think it's workable for both of us. Any comments? Best regards, Dale 四、客户死命砍价时，如何有效回复？在客户拼命砍价之际，切勿一下子给人家打个底价。你可以用采购数量来给他打个小折，这样就算价格稍低，也可以从数量上补点回来。 Dear ***, Thank you for your kind mail! Please find the re-checking the price as follows: 1) Super grade, USD***, give you a special discount of 2% 2) A grade, USD***, similar as super grade, but price much more competitive. Hope we can deal. Thank you! Kind regards, Dale 五、客户要价太低时，如何给予建议？通过你和客户一段时间的协商后，客户报价依旧太低做不了。那么，建议你给客户一些可选择的方案，因为提供对比性方案，可适当降低客户的敌意，方便客户做出退让性选择。 Dear kelvin, Thank you very much for your kind mail! But unfortunately, this price also unworkable for us. I sincerely hope to have business with you, please realize our position. 2 suggestions as below: 1) everything keep the same, EUR2.45/pc, C&F air Stockholm 2) everything keep the same, EUR2.60/pc, with 3*AAA battery, C&F air Stockholm Comments, please. Thank you! Best regards, Dale 六、寄样品运费让对方出，如何委婉回复？考虑到样品是对方所需，如果寄样品的费用由对方出，那么你方就可以更多地节约成本。这时候，写一份委婉邮件让对面乐意付费很重要。记住，语言要客观委婉，表达为对方考虑，语句中略带提示。 Hi ***, Thank you so much for your kind reply! Sure, samples will be prepared soon. Could you please give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll inform you the tracking number after parcel picked! Please contact me if further questions. Thank you! Kind regards, Dale 七、买卖不成情谊在，拒单后如何写感谢信？很多时候，一笔订单并不是一次谈判能成的。如果最后的结果是，客户明确对你说他的订单下给别人了，这时候就是真正显示风度的时候了，国外客户对这点尤其看重。这时也适当发封信感谢一下吧，根据数据显示，此类感谢信会存在一定的几率打动客户，再次与你进行新的合作！ Hi ***, Thank you so much for your kind mail! I appreciate! We sincerely hope to find a way to cooperate with you! If your customer would like to place the order to another vendor, that's ok! But if you have another chance in the near future, please keep me posted! It's my pleasure to be on service of you! By the way, will you plan to visit China soon? I really hope to have a face-to-face meeting with you! Thanks and best regards， Dale |
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