Keqiao’s Spring Festival Tourism Strategy（Ⅱ）｜有颜有“年...

— Happy New Year —

新年快乐

A new year is upon us, and with its promise of rejuvenation, rejoicing, and spirits renewed, comes the tireless work of the main bodies of Keqiao cultural and tourism industries in preparing for the holiday market, launching a series of distinctly-themed leisure and tourism packages, an ever-widening range of services for people from all walks of life, and exponentially more engaging content than ever before. Through its innovative methods in “marketing”, chilly winter turns to times of warmth through untold bounties of new experiences and seemingly endless choices for district residents and tourists alike to gain senses of satisfaction, happiness, and ease like never before.

日月其迈，岁律更新。随着年味渐浓，柯桥区文旅市场各主体开始紧锣密鼓“备战”假期市场，推出一系列主题鲜明、服务惠民、内容精彩的迎新文旅大礼包。通过营销“加码”，氛围“预热”，为游客带来新鲜体验和丰富选择，给市民送出一份满满的获得感和幸福感。

Today,

 let’s take a look at the activities

embodying the “ceremony” 

in Chinese New Year.

今天，

我们来看看都有哪些活动，

让迎春“仪式感”拉满。

This year, numerous scenic points of interest throughout Keqiao have launched innovative, participatory, and experimental cultural and tourism projects to create and strengthen new related commercial endeavors, stimulate growth throughout related fields, and let visitors from around the country - and the world - feel the true happiness that runs throughout Keqiao and its people.

上新了！柯桥各大景区纷纷推出创新性、参与度、体验感较强的文旅项目，打造文旅消费新场景，拉动文旅新消费，让游客感受烟火气的幸福柯桥。

Keyan Scenic Area

柯桥风景区

— Happy New Year —

The Tiangong Great Buddha, carved into towering stone in the famed Keyan Scenic Area, is a yearly traditional gathering place for endless New Year revelers, revisiting the historic days of ancient worship, removing the “old” and offering the “new” to gods and ancestors alike, dispelling evil spirits and warding off misfortune and disaster through prayers for a prosperous new year. A tradition unbroken and unbreaking, it will be joined this year by several available immersive experiences increasingly popular with young tourists, including fireplace tea boiling and chat sessions, canopy-covered barbeque set meals, and more.

祭祝祈年、新春贺岁是柯岩风景区每年的传统活动。在天工大佛前，将重现古风祭天场景，除旧布新、拜神祭祖、驱邪攘灾、祈求丰年等轮番上演。今年还将推出围炉煮茶、天幕烧烤套餐等广受年轻游客喜爱的沉浸式体验项目。

Kuaiji Mountain Tusita Scenic Spot

会稽山兜率天景区

— Happy New Year —

As the “happy rabbit” welcomes the new year and the heavenly palace prays for blessings on all below, Kuaiji Mountain Tusita Scenic Spot will launch numerous brand-new activities and experiences beginning January 21, from the New Year Prayer, the “first incense” of the year, blessings from the God of Wealth, and the new year’s Zen dance, enjoyed alongside heavenly cuisine from customized fortune cakes, vegetarian hotpot, and more before relaxing in spacious, themed villa suites replete with personalized family services ranging from prater ceremonies, to vegetarian “reunion meals” and fully-stocked accommodations.

福兔迎新，天宫祈福。自1月21日起，会稽山兜率天景区将推出新春祈愿、新年第一“香”、纳福迎财神、禅舞贺新春等活动，为游客朋友带来诚意满满的福利。同时，天宫定制福饼、养生素火锅等天宫美食已经备好，主题别墅套房也已开启预定，为亲子家庭提供祈福仪式、素食团圆餐、住宿一条龙的个性服务。

Jianhu

鉴湖里

— Happy New Year —

Jianhu will see calligraphers and inheritors of intangible culture heritage - from papercuts to couplets, window flowers to sugar paintings done on the spot - descend upon its fabled banks, drifting through coffee bars, wine bars, snack shops and more, jointly launching the area’s “Taste of New Year Collection” and “Lion Dance” celebrations as heartfelt gifts of gratitude and good will for all. Shaoxing Jishan Jianshui Cultural Tourism Co., Ltd. will, for its part, create and launch a number of upstream lines on the Keqiao River, allowing all gazing from its bow to gaze upon the historical area’s ancient charm - turning the “Waters of the New Year” into ones that will drift through their minds forever…

鉴湖里将开启兔年新春，邀请书法家、非遗剪纸传承人现场写春联、剪窗花、画糖画；咖啡吧、黄酒吧、点心店等联合推出“年味集合”，“醒狮送福”为商户、居民、游客送去满满心意的伴手礼。此外，绍兴稽山鉴水文化旅游有限公司还将创新推出多条畅游瓜渚、游湖品茗的柯桥水上游线，让游客们尽情乐享古韵，过个难忘的“水上年”。

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