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是她!推特新任CEO公布!

 亮元职场英文 2023-05-14 发布于江苏
亮元职场英文

NBCUniversal global advertising chief Linda Yaccarino has resigned to join Twitter as its next chief executive.

据CNBC报道称,NBC环球公司全球广告主管琳达·亚卡里诺已离职,将出任Twitter的下一任执行长。

Twitter owner Elon Musk confirmed the hire in a tweet Friday.

本周五(5月12日),Twitter公司所有者马斯克确认了对琳达·亚卡里诺的聘用。

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk tweeted. He said she “will focus primarily on business operations, while I focus on product design & new technology.”

马斯克在推文中表示,“非常高兴,欢迎琳达·亚卡里诺出任Twitter的新执行长。她将主要关注业务运营方面,我将关注产品设计与新技术方面。”

He added, “Looking forward to working with Linda to transform this platform into X, the everything app.”

马斯克补充 表示,“期待与琳达一起将这个平台转变为万能应用程序X。”

The announcement comes a day after Musk said via Twitter that he would step down from the role and that there would be a new CEO of the social media website, although he didn’t name the new person. Musk said in his tweet the person would start in about six weeks.

就在对琳达·亚卡里诺的任命消息发布之前的2天,马斯克通过推特表示其将辞去Twitter执行长一职,而推特将有一位新执行长,他当时并未没有透露新执行长的名字。马斯克曾在推文中表示,Twitter新执行长将在约六周后到任。

Yaccarino joined NBCUniversal in 2011 and had risen to the top of the company’s global advertising business. On Monday, the ad chief was slated to take part in NBCUniversal’s Upfront event at Radio City in New York – the sales presentation the company, along with its media peers, makes to the advertising industry every year in May.

琳达·亚卡里诺于2011年加入NBC环球,并升任该公司的全球广告业务负责人。下周一,这位广告主管原本要参加 NBC环球在纽约无线电城举行的前期活动---该公司及其媒体同行在每年 5月都会向广告业展示销售情况。

Musk completed his $44 billion acquisition of Twitter in October of last year. Soon after, he fired the company’s top brass and laid off thousands of employees.

去年10月,马斯克以400亿美元完成了对 Twitter收购。不久之后,Twitter高管早解雇,数千名员工被裁员。

Many companies halted their ad spending on the platform since Twitter has seen an increase in offensive speech and rhetoric, as several advocacy groups have documented. In an attempt to make up for the loss of ad revenue, Musk created a new subscription service, Twitter Blue, which offers features such as the ability to compose longer tweets.

诚如一些倡导团体所记录的那样,自从攻击性言论于修辞增加以来,诸多公司暂停了在Twitter的广告支出。为了弥补广告收入方面的损失,马斯克创建了一项新的订阅服务Twitter Blue,该服务提供的功能包括撰写更长推文。

Yaccarino and Musk sat together in a keynote interview at a marketing conference in Florida in mid-April. During the conversation, the two discussed the role marketers play in the future of Twitter, as well as its position in the cultural conversation.

4月中旬,亚卡里诺和马斯克在佛罗里达州的一次营销会议上坐在一起接受了主题采访。在对话中,两人讨论了营销人员在Twitter的未来中所扮演的角色与在文化对话中的地位。

During the conference, Musk reportedly tried to reassure advertisers that Twitter was a respectable place for their brands.

在会议期间,据报道,马斯克试图向广告商保证,Twitter是他们的品牌值得尊敬的平台。

Yaccarino’s exit from NBCUniversal comes weeks after Jeff Shell was ousted as the company’s CEO after admitting to an inappropriate relationship with an employee. Rather than replacing Shell, NBCUniversal’s top executives will report to Mike Cavanagh, president of parent company Comcast.

在亚卡里诺离职的几周前,NBC环球执行长杰夫·谢尔在承认与一名员工有不正当关系后而被罢免。NBC环球的高管不会代替杰夫·谢尔,而是改向母公司康卡斯特的总裁迈克·卡瓦纳汇报。

On Friday, NBCUniversal said Yaccarino would leave the company, effective immediately, and Mark Marshall, the current president of advertising sales and client partnerships would become interim chairman of the company’s advertising and partnerships group.

周五,NBC环球表示亚卡里诺将离职,立即生效。现任广告销售和客户合作伙伴的关系总裁马克·马歇尔将成为NBC环球公司的广告和合作伙伴关系小组的临时董事长。

Marshall will report to Mark Lazarus, chairman of NBCUniversal Television and Streaming. Lazarus and Marshall are likely to take part in NBCUniversal’s Upfront presentation on Monday, CNBC’s David Faber and Julia Boorstin reported Friday.

马歇尔将向 NBC环球电视与流媒体的董事马克·拉扎勒斯汇报工作。CNBC的大卫·费伯和朱莉娅·布尔斯廷在周五报道说,拉扎勒斯和马歇尔很可能会参加(下)周一NBC环球的Upfront Presentation。

词汇与表达

1、transform 转变

2、acquisition 收购

3、subscription service 订阅服务

4、compose 撰写,创作(音乐)

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