第一节 资信调查函
1.咨询函
Credit Information
Dear Sirs,
The under-mentionedfirm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent:
Friendship International Trade Co.Ltd.
250 Royal Road
New York,NY.30786
We would be very grateful if you could let us have some information about the financial and business standing of the above firm.
Any information that you may give would be treated in strict confidence and we await your early reply.
Yours faithfully
Li Gang
General Manager
2.向银行查询新客户资信情况
(CONFIDENTIAL)
Dear Sirs,
We have received an order for US＄56 500 worth of goods from Atlantic Electronic Co.,Ltd,U.S.A.They have given us your bank as a reference.We wish to know if they are good for this amount and in every way trustworthy and reliable.We shall be most grateful for any information you give us.
We should of course treat as strictly confidential any advice you tell us and be only too pleased to perform a similar service for you should the opportunity ever arise.We enclose a stamped and addressed envelope for your reply.
Yours faithfully,
3.向客户查询信用及经营情况
Dear Sirs:
We will be obliged if you will kindly give us the information about credit standing of the Watson & Jones Newcastly International Trade Co.,Ltd.in your city.We understand that you have regular transactions with the firm.So we take the liberty to ask you to give your views concerning the actual position of the firm in order that we may take steps to avoid getting into trouble.
Any information you give will be highly appreciated and kept in strict confidence.We shall be pleased to reciprocate if you should need our services at this end.
We are awaiting your early reply.
Yours faithfully,
4.带附表的资信调查函
Credit Information
Dear Sir,
We have received a sudden bid from the American Trading Co.,Ltd,600 Mission Street,San Francisco,with which you are now doing business and the firm gives us your name as a reference.
We shall appreciate it if you will inform us of your own experiences with the firm by filling in the blanks of the attached sheet and returning it to us in the enclosed envelope.
Any information you may give us will be treated as strictly confidential and expenses concerned from this inquiry will be gladly paid by us upon receipt of your bill.
Very truly Yours,
(Attached Sheet)
(1)How long have you been in business relations with the firm?
(2)What credit limit have you placed on their account?
(3)How promptly are terms met?
(4)What amount is currently outstanding?
5.资信调查有利回函，并给予建议
Private & Confidential
Dear Sirs,
Subject:The London Trading Co.,Ltd.
In reply to your letter of August 18,we want to inform that we have now received from Barclay Bank of London the information you require.
The London Trading Co.,Ltd.was founded in 1940 with a capital of 1 000 000 pounds.Their chief line is in the import and export of textiles.Their business’ suppliers are satisfied with them.We consider them good for business engagement up to an amount of 300 000 pounds.For larger transations we suggest payment by sight L/C.
The above information is strictly confidential and is given without any responsibility on this bank.
Truly，
6.信用调查有利回函，告知敬请放心
Gentlemen,
The firm mentioned in your letter of September 20 is one of the most responsible dealers of textile goods.
The company was established in 1948,and has supplied our firm with qualified goods for over 20 years.
They have always provided complete satisfaction with in-time delivery,moderate prices and superior quality.
We believe that they may be rated as an A-Level company with which you can deal freely.Of course,this is our personal opinion and we assume no responsibility in your proposed business negotiations.
We hope the above is satisfactory and will help you in making a decision.
Very truly yours,
Mike
Business Manager
7.资信调查不利回函，告知管理不善
Private & Confidential
Dear Sirs,
We have completed our enquiries concerning the company mentioned in your letter of May 18 and have to inform you to consider carefully the business with them.
In the past three years,the company has experienced a serious difficulty in finance and delayed in executing their normal payment.It seems to us that the company’s difficulties were due to bad management and in paricular to overtrading.
We would advise you to pay most careful attention to any business relations with them.However,this is our personal opinion and we wish you to make further enquiries on your part.
Yours sincerely，
8.信用调查不利回函，告知经济信用不佳
Dear Sir,
We are sorry to say that our experiences with the company which you inquired about in your letter of June 17 have been unsatisfactory.
It is true we were in business relations with the firm of the last two years and on several occasions we have had lots of trouble in effecting settlements.
The company still owes ＄1 400 for purchase made over seven months ago.The account is now in the hand of our attorneys for collection.
May we ask that you treat this information as strictly confidential without responsibility on our part.
Very truly yours,
9.表明无法提供确切意见而致歉
Private & Confidential
Dear Sirs,
We regret our inability to let you know any positive information concerning the firm in question in your letter of June 6.
It is true that we had business with them during the past few years,but the amount of business was not so large that we can not supply any responsible opinion on the business capability and credit standing.
We suggest you make further status enquiries from other enquiry agencies.
Yours truly，
10.请求老客户作为资信证人
Dear Mr Green,
Thank you for your letter of November 2.We are delighted to hear that you are so pleased with the refurbishment of your hotel.
As you know,in our line of work,we depend on good reports about our projects to win further business.Our clients always shop around and look for references before committing themselves.
We would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry.Would you agree to our suggesting that future clients should call you?
It would also be most helpful if we could occasionally bring a client to look at your hotel.We would,of course,stay overnight at least.
I will call you next week to hear your reaction.Thanks again for you kind words.
Yours sincerely,
Robert
Manager
11.要求对方提供资信资料
Dear Sirs,
We are very glad to receive your fax inquiry.Since it is the first time we contact,we would be highly appreciated if you could provide us your bank name and address.
We realize the types of IC you need,but we do not know the specification you require for that IC such as the voltage,current.Could you please tell us the purpose of this IC?
The fax you send us is not very clear for the wording part.Therefore,please fax it again(no need for graph).We wish we could provide the best services to you.
Sincerely yours，
12.同意试销前的资信要求
Dear Sirs,
Thank you for your letter of 10th March.We are gratified to receive your request for men and women’s raincoats on approval.
As we have not previously done business together,perhaps you will kindly agree to supply either the usual trade references,or the name of a bank to which we may refer.As soon as these enquiries are satisfactorily settled,we shall be happy to send you the items you mention in your letter.
We sincerely hope this will be the beginning of a long and pleasant business association.We shall do our best to make it so.
Yours,
第二节 促 销 函
1.传感剃须刀广告海报
GILIETTE SENSOR
The only razor that senses and adjusts to the individual needs of your face.
Gillette Sensor:the shave personalized to every man.
It starts with twin blades,individually and independently mounted on highly responsive springs.So they continuously sense and automatically adjust to the individual curves and unique needs of your face.
Innovation is everywhere.You can feel it in the textured ridges and the balance of the Sensor razor.You appreciate it in the easy loading system and the convenient shaving organizer.
Even rinsing is innovative,the new blades are 50% narrower than any others—allowing water flow freely around and through them,for effortless cleaning and rinsing. All these Sensor technologies combine to give your individual face a personalized shave—the closest,smoothest,safest,most comfortable.
The best shave a man can get.
Gillette
2.男用者喱宣传海报
YOU MANAGE A BUSINESS，STOCKS，BONDS，PEOPLE
AND NOW YOU CAN MANAGE YOUR HAIR
For the first time there’s a remarkable gel that can give your hair any look you want—sleeker,fuller,straighter,curlier,more natural,even wet—without a drop of alcohol or oil.It gets your hair into shape in the morning and keep it under control all day.Whatever your management style,Maltplexx is for you.Get the full facts at the Aramis counter.
Aramis
Maltplexx natural hair gel for men
3.香波的报纸广告
WHY YOUR FAVORITE SHAMPOO WILL WORK
BETTER IF YOU STOP USING IT FOR 14 DAYS
It’s so frustrating!The very shampoo that has always left your hair so silky and clean,the shampoo you depend on gradually,then noticeably,stop working.That fresh-air softness you prize so much in clean hair is gone.Your hair feels limp and looks dull.What is happening?Why the change?“Shampoo build-up”is the reason.
Each washing,even with fine expensive shampoos of conditioners,leaves a“residue”,a tell-tale problem that has now been measured precisely in laboratory studies.
Recent tests on 10 quality shampoos show that residue accumulates each time you shampoo.It’s a fact of hair life.
To rid your hair of this unwelcome build-up you must switch to a shampoo with superior rinsability—even if it’s just a temporary change,move to shampoo that have the ability to revitalize your hair and leave it thoroughly clean.Choose one that will do the job greatly.And don’t put it off.Shampoo build-up is more than unattractive.It can destroy the soft feel of your hair…its manageability…and it can eventually damage the hair itself.
Which shampoo rinses the best?In laboratory tests of 10 quality shampoos,Neutrogena shampoo was rated No.1,and demonstrated consistently superior rinsability with almost no built-up itself.
So Neutrogena removes the most build-up in a single washing and,equally important,leaves a negligible trace of residue compared to all the other shampoos tested. If you feel you need to revitalize your hair,try Neutrogena shampoo for just 14 days.Think of it as a refreshing“vacation”…and afterwards your hair will again respond happily to your favorite shampoo.
Use Neutrogena whenever you need to get your hair really clean.Then your favourite shampoo will continue to be your favourite.It is suitable for all hair types and may be used on permed,dyed hair.
Neutrogena shampoo is available at chemists ad department stores,in 100ml tubes and 200ml bottles.Look for it—in the white box with the brown band.
“Test results indicate a single wash with Neutrogena was adequate to remove in excess of 90% of the residue.Even with conditioners,which are far more substantive to the hair,a single wash with Neutrogena.,removes 70% of the residue.”
—Excerpt from N.Skin Care Institute Reports
4.便携式小型冰箱宣传册
Dear Fellow Camper,
It is a great day to start your vacation.The sun is ablaze,the van or wagon is humming nicely down the Interstate,and the family is settled comfortably in anticipation of what lies ahead.Even the dog is amicable.
Can you guess what happens next?Suddenly there are echoed demands for a rest stop and something to eat.The rest stop idea is good,but the“something to eat”shakes you a little—you have visions of hauling out the old billfold and plunking down fifteen bucks or so for snacks at a fast food place.
BUT NOT IF YOU HAVE LEKTRON KOOL WITH YOU!
The Lektron Kool is the greatest little portable fridge you’ve ever seen.Pack it with sandwiches,drinks,fried chicken,fruit,whatever,and you’ll have at your fingertips really cold food and drink day and night.
The Lektron Kool is not an ice box.It’s a lightweight but roomy electronic refrigerator that you can plug into your car or a 110-volt adaptor that we make available,assuring you of fresh edibles for days and nights.The secret is in Lektron Kool’s thermoelectric solid-state module,which replaces all the bulky piping coils,compressors,and motors you find in conventional portable refrigerators.
One enthusiastic owner of Lektron Kool writes:“Last summer our family took a camping trip to Canada.It was one of those‘perfect’vacations;everything went just as we had planned.But when we got back to Atlanta，all of us agreed that,aside from our new Caprice wagon,the most indispensable item of equipment we carried was our Lektron Kool.Not only was it a convenient,it saved us a bundle!”
Now you can own the Lektron Kool for ＄40 or ＄50 less than the regular price.That’s right.Our three models ordinarily priced at ＄139,＄179,and ＄199 can now be had for ＄99,＄139,and ＄149,but you must hurry because this offer will be withdrawn by June 15.
Call us toll-free at 800-622-0391 to place your order,or mail us your check or credit card number.But if you want more information before you order,the enclosed postage paid card will bring you a complete catalog of our Lektron Kool models.
Yours very sincerely,
David Hawk
Business Manager
5.推荐地毯
Dear Sir,
Great interest was aroused at the recent Arts & Crafts product exhibition in Beijing by the largest carpet manufacturer in China.Numerous enquiries and orders have also come for the beautiful hand-woven carpets.
The carpets are preferred for the following:
Appearance
Elegant designs with different sizes cater for the customer’s needs.
Prices
Superb quality with prices much lower than those from other sources.
Comfort
Carpets are made from wool and silk,so they are giving the feeling of natural warmth and comfort.
You will be interested to note that our annual production is 20 000 pieces.Recently we have received enquiries from Japan,Germany,Australia and South Africa.We are convinced that our carpets will be exported to more countries in the near future. We are glad to enclose our illustrated catalogue,and will send you our best quotation as soon as we hear from you.
Sincerely yours,
6.推荐替代品
Dear Sirs,
Thank you for your letter dated March 15,2007,ordering 10 000 pieces of Rainbow Raincoat Mode 2.
We regret that we can no longer supply the said raincoats,which are out of production.In their place we would like to offer our Rainbow Raincoat Mode 3.This is our new design,made of light,durable and waterproof material.The quality of this article is excellent,but the price is 5% lower.The large number of repeat orders we regularly receive from leading distributors is a clear evidence of the widespread popularity of Rainbow Raincoat Mode 3.
Full details of our export prices and terms of business are enclosed with this letter. Our illustrated catalogues and sales literature are being sent by separate cover.
You can be sure of our immediate attention to your order,which we are looking forward to receiving.
Faithfully,
7.推荐新产品
Dear Sirs,
You may be interested to know something about the new products developed by our technicians.This kind of new products sells very well at our market.
Because of its successful sales in our country,we think there will be a potential market abroad.So we are sending you some samples by separate posts and would welcome your advice as to whether,in your opinion,there will be a ready market in your district. If you think you can find a good market for the new products we can supply you on the most favorable terms in order that you can promote our new products to the potential customers.
We are awaiting your early reply.
Yours faithfully,
8.一般性推销
Dear Sirs,
We are sending you with pleasure by fax a copy of our latest catalogue of our“Spring Flower”Vacuum Cleaner,from which you will understand why it is difficult for us to meet the needs of markets.The high quality of our products is well known and universally acknowledged and we are confident that they will be welcomed in your market. In order to popularize these cleaners,all the catalogue prices are subject to a special discount of 20% during this month only.We are offering you good products on generous terms and wish to have your early orders.
Yours faithfully,
9.描述产品
To:Allan Jackson,Workshop Manager
From:Jack Nelson,Model Shop Manager
Subjectrototype of ORIENT Cutting Tool
We have delivered the prototype of a new cutting tool for your inspection.The tool,designated as ORIENT,has been developed by the Second Group.
The tool is composed of four parts cast from low-carbon steel and finely machined.The cutting edges on one side of each of the two long pieces feature a bonded tungsten alloy ground to a high degree of sharpness.
A strong machine screw holds the two long pieces together.A tension plate of spring steel between them keeps constant pressure on the cutting edges as they are opened and closed by thumb finger action.
When using the tool,place the thumb in the smaller hole and the index and middle fingers in the larger one.By applying pressure with the thumb and fingers,you can easily open and close the cutting edges.
In a word,it is an ideal tool with few weaknesses.So we recommend it to you.
10.写给不经常联系的客户
Dear Sir,
We haven’t received any enquiry from you over the past twelve months.Up till then we counted you among our steadiest customers.We were confident that we were serving you with quality products and efficiency.Every year,your order came in and was filled satisfactorily.
When your order ceased,we thought it might be a delay in your ordering cycle.Now we wonder whether some failure on our part has caused you to seek supply elsewhere.We can assure you of our improved fulfillment procedure and our larger warehouse.We can provide a greater variety of products and quicker response than a year ago.
We treasure your business.We are anxious to know what we can do to resume business relations with you.Your reply shall meet with our immediate attention.
Faithfully,
11.推销教育课程
CAMERON CAREER INSTITUTE
766 HIGHLAND AVENUE
ORLANDO,FLORIDA 32802
WOULDN’T YOU LIKE TO OWN YOUR OWN BUSINESS?
If you’re looking for the chance to be your own boss…or earn extra income in your spare time…or a way to achieve independence when you retire…SMALL-ENGINE REPAIR could be the answer.
CCI can quickly train you—in your spare time at home—to service and repair mowers,tillers chain saws,outboards,garden ctors,mopeds,motorcycles,snowmobiles,and dozens of other types of small-engine equipment.It’s a great way to get your own business,full or part-time,with a minimum investment.And it’s a field with growing opportunities for qualified people.
CCI’s Small-Engine Course contains forty-five lessons,each easy to read and understand.Every lesson is short and fully illustrated with step-by-step diagrams and photographs.It’s“hands-on”training-you actually build a 31/2 -horsepower four-cycle engine.You also perform experiments that show you how every part of an engine works.And we supply you with professional tools—a complete set of wrenches,electrical system tools,inductive tachometer,engine overhaul tools,voltmeter,and others.Everything you need!
Our big catalog tells you all you need to know.It describes the content of each lesson(and there are sample pages of the actual study materials),and contains illustrations and descriptions of the equipment you will use.The instructor you will be assigned to has been a professsional small-engine mechanic.He will be your“partner”in your studies.
Just fill in and mail the enclosed postcard for your free catalog today.It needs no postage.
Sincerely,
Director of studies
P.S.:No sales representative will call you!
12.推销会议场所
Dear Mr.Edwards:
“Thank you for helping us put on the best conference we’ve ever had.Your superb facilities,service,know-how,and helpful attitude all add up to one wordrofessionalism.” Pardon me for crowing just a bit,but the statement above was received a few days ago from the vice president of one of the country’s largest manufacturing companies.And it’s typical of many we get from top executives who chose Whispering Pines in Myrtle Beach,South Carolina as their host for meetings,conferences,seminars,and get-togethers.
At Whispering Pines we know how to help you make your meetings really successful.It’s what we were designed to do,what we’re in business for,the reason we like to think we’re the ideal convention headquarters.Whispering Pines is not just another magnificent resort center that offers everything and meeting goers could ask for outstanding cuisine…big name entertainers…elegant nearby shopping malls…all sports,including a championship golf course and tennis courts…and a stunning view of the Atlantic Ocean.We’re all those things,of course,and we are more.
By“more”,we mean that we are really professionals when it comes to arranging space for your specific needs and providing every service you require to make outstanding meetings and conferences.At Whispering Pines you’ll find a staff that is dedicated to personal and friendly hospitality.
Skeptical?Let me prove what I have said.Please look over the enclosed colorful booklet,which shows our spectacular setting and elegant facilities.Then,to learn about our professional side,mail the enclosed card for your free copy of “Organizing,Planning,and Running a Meeting.”
Hopefully yours,
13.向老客户推销新产品
Dear Sirs,
I enclose an illustrated supplement to our catalogue.It covers the latest designs which are now available from stock.
We are most gratified that you have,for several years,included a selection of our products in your mail-order catalogues.The resulting sales have been very steady. We believe that we will find our new designs most attractive.They should get a very good reception in your market.
Once you have had time to study the supplement,please let us know if you would like to take the matter further.We would be very happy to send samples to you for closer inspection.
For your information,we are planning a range of classical English dinner services which should do well in the North American market.
We will keep you informed on our progress and look forward to hearing from you.
Yours faithfully,
Peter
Export Manager
14.为商贸指南征集广告
Thank you for your business.
You are currently represented in our directory.This is the only directory of its kind which reaches all companies in the building and construction industry in the UK.Advertising in our directory was a wise move on your part.We are currently compiling a new edition of the directory,which will be published in April 2007.The new edition will be expanded to include major manufacturers of plumbing equipment in the European Community.For proper coverage in the directory,you ought to appear in more than one category.If you do opt for a multiple listing,you will be able to buy space in additional categories at half price.You can be assured that the new edition will be on the desks of all the major decision makers in the building and hardware trades.Please complete the enclosed form and return it with the appropriate fee.
Thanks again for your business.
