My Analysis of an Public Service Adervertisement on Animal Protection

    Did you see the advertisement of protecting rhinoceros?This is an advertisement that Jackie 

Chan,a famous actor,acted for the protection of the rhino endorsement.

    First of all,the advertisement was made by WILDAID,an organization of protecting animals.When it comes to the format,in the ad,Jackie Chan made the guns,bullets and other things to be a rhinoceros.The meaning is that if you ask for a rhino horn,you have to kill a rhinoceros,a rare animal.

Jackie Chan asked us to tell our friends not to buy rhino horn products forever.And the last sentence that Jackie Chan said was that "No sale,no kill".What is more, the star effect was used in the ad an it can enhance the persuaive power.

    The ad aims to all of us who need to put more attention into protecting rhinoceroses.In a way,the ad can wake up our awareness of animal protection.