 The topic of advertising is on the protection of elephants.
 It is with emotion as a clue, the elephant 's affection shown by exaggerated details and reach spiritual resonance.Moreover, it creating a heavy atmosphere by gloomy tone.Overall speaking, this ad is very attractive.It is in the form of a story, not only make people to accept easily, but also help people to think that it should reflect the problems。  In this new era, a good advertising, not just the visual impact, the more important is the content and manner of expression.Just as in the last-mentioned ad, “96 elephants are killed each day for their ivory”and“when the buying stops,the killing can too.”and we can be very directly to realize the importance of protecting elephants。 So, this is a very creative advertising, from the analysis of an ad to improve our understanding of media literacy, the feeling is very interesting and useful!
|
