My analysis of an advertisement of orange juice

        

 

       This is an ad of orange juice introducing a kind of orange juice called Liliceng.The famous film s tar Renxianqi holds a bottle of orange juice,smiling at the viewers.It seems as if he is telling us that it tastes delicious.The man and the juice are represented in the image by a close short from a frontal angle and at eye level,aiming to make us consumers feel close with them.

   In terms of information value,the man and the juice in the image are along a center while they have maximum salience.In terms of framing,they  are connected.Besides,there are some words explaining the brand of the the orange juice and the man to make it clear that the juice is Liliceng not others.

  Anyway, I  want to buy one after reading the poster!