The analysis of a shaver advertisement

 

This is a shaver advertisement which is made by Braun, a famous German brand.

Obviously, its target audience is the male. 

There are three main image substances, including a image about the product in the lower left and the male gorilla in the left side and the man in the right side. Besides,

two time symbols are noted  alongside the man and the gorilla which want to

express that a gorilla who uses the shaver becomes a man in only 5 minutes.

When looking at the advertisement,we can find a great deal of technique that shows

the advertiser’s painstaking efforts.The image depictes structure which in fact shows a

 process that the gorilla becomes the man.  What attracts the audience is that the 

gorilla owns the same expression with the man.Interestingly,the man and the gorilla make the eyecontact directly with the audience which makes an obvious contrast

between the gorilla and the man.In addition,it takes a close shot in order to show themale’s face to show the product’s effect. 

Summarizing what mentioned, we can understand its attempt to attract males to     purchase its shavers because it brings out the human in man. What’s more, we        think it may indicate its shavers’ values as the result of civilization. That is to say,     the shaver can develop human’s civilization and improve the development of the     society.