my analysis about Ipone's advertisement

 

 The advertisememt is from Apple . I love Apple's poster very much because I think their ads are very brief instead of complicated.Look at the poster above the “Ipone 6” is the headline,and the “bigger than bigger” is the sub-headline. You may think the sub-headline is unnecessary, but you are wrong. The sub-headline conveys the new products’ character. Not only the sub-headline can emphasize the main idea of the advertisement but also it can lead to the copy.So,the last is the copy.Apple company only uses 3 word to describe their new product.What a smart idea.The Ipone 6 and the Ipone 6plus is on the right side of words. The image is a conceptual structure. They use a medium shot in eye level to shoot the mobile phone and it isn’t frontal angel is is a oblique angle.The reason why the poster designer wants to present the image in this way is becase in this way consumers can have more angel to see their new products.