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项目目标 This programme aims to educate and train a new generation of managers, professionals and entrepreneurs to understand the principles of e-business, the impact of e-business on business and management, and its potential for strategic advantage. 立思辰留学360贾竹老师介绍，本项目旨在培养训练一批干事、专家及企业家，确保其了解电子商务的规则，电子商务对商务与管理的影响以及在战略优势方面的潜能。 Competence and the ability to create value are crucial in the new economy. Hence, the MScEBKM (Master of Science in Electronic Business and Knowledge Management) programme is designed to give you maximum value. This is not an “off-the-shelf” programme. Instead, we offer you a very strong curriculum, delivered by excellent professors in an effective and enjoyable learning environment. In addition, what differentiates this programme from others is that?it is international with aChinafocus and?is offered in both full time and part-time modes. 竞争力与创新力是新经济当中至关重要的两个因素。因此，电子商务与知识管理理学硕士( MScEBKM )项目成立的初衷在于最大程度发现学生的价值。我们向您提供强化的课程，杰出的教授，舒适的学习环境。除此之外，本项目的不同之处还在于“以中国为主，兼具国际化特色”，并有全日制学习及非全日制学习两大选择。 显著优势1Excellent Professors The MScEBKM programme is offered by the Department of Information Systems, which is the largest of its kind in Hong Kong and one of the largest and most active worldwide. Our professors are of excellent calibre. They master both conceptual and practical knowledge in e-business and several related areas. They have accumulated extensive academic and professional experience and are well versed in innovative teaching methods. In fact, several of our professors rank among the top IS academics worldwide and many have won teaching excellence awards. MScEBKM?项目由信息系统系开设，该系规模为全港之首，在全世界处于领先地位。本系的教授出类拔萃，擅长电子商务及相关领域的理论与实践，学术实力雄厚，专业经验丰富，教学方法成熟。许多教授因学术成就而蜚声海外，也有不少教师曾经斩获教学大奖。 2Strong Curriculum offer our participants a very strong curriculum that is up-to-date, tailor-made and flexible. You will acquire and apply current, comprehensive and indigenous e-business knowledge. You will have access to a rich collection of courses that are tailor-made to deliver the latest conceptual and practical knowledge in e-business. All courses are newly designed and constantly revised by renowned experts. 向学生提供的课程新颖、合适而又灵活。通过这些课程，您可以学习与运用最前沿最全面的电子商务知识，参加一系列量身定做的多样化课程以了解电子商务最热门的理论与实践知识。我们的课程均采用了全新设计，并不断接受著名专家的审查修订，及时更新。 3International with China Focus Our international team of professors will provide you with a broad perspective, consolidating knowledge and experience from all over the world. Many of your fellow students will come fromChina, thus lending their own mainland experience and focus to the programme. In addition, recently admitted students have come from countries as diverse as asGermany,Kazakhstan,Macedonia,Ivory Coastand theUSA. Through both our international professors and the international student body, you will gain exposure to a wide variety of different perspectives on e-business. Finally, students on the the MScEBKM programme may elect to participate in a residential trip toChina, where you will acquire hands-on knowledge about e-business applications in the mainland. 我们的教授来自世界各地，能够为学生提供广阔的视角，扎实的知识以及来自全球的经验。学生多来自中国，他们带着相关的经验与关注度置身项目之中。此外，学校最新接收的一批学生来自世界各地，包括德国，哈萨卡斯坦，马其顿，非洲象牙海岸，美国等等。在这里，教授和学生都来自不同国家，您在学习电子商务的同时更能接触到国际多样化的视野。再者，?参加MScEBKM项目的学生可前往中国大陆与当地居民居住，能够亲身感受当地电子商务的应用现状。 4Effective and Enjoyable Learning Environment At CityU, we “practise what we preach”. You will learn about e-business through the use of an advanced set of IT tools. You will be able to access learning materials from a personalised portal. Missed a class? No problem. Lecture notes are available online. Never miss an important academic event with your personalised online academic calender. Your learning experience, however, will not be simply “hi-tech”. You will also find yourself in a highly interactive class environment, where local and global cases enrich the understanding of e-business and knowledge management issues in the local, regional and international environments. 在城大，我们言出必践。 您将借助高级IT工具来了解电子商务， 从个性化门户网站访问学习资料。 错过了一堂课？ 没关系， 演讲笔记可以在网上找到。但是千万不要错过个性化在线学术日历上的重要学术活动。 除了“高科技”之外，您还将置身于高度互动的课堂环境中。身处当地兼具本土特色与国际化特质的环境之中，您将了解到世界各地的商务情况，进一步加深对电子商务与知识管理的认识。 入学标准 申请人必须满足以下所有条件才能获得入学资格： 在香港教资会资助的高等教育机构中获得正规学士学位，或具有同等资历，所学专业最好与商业或管理相关。 具备了计算机基础； 最好有两年以上的工作经验。 非英语教学机构的毕业生应符合以下最低英语水平要求： TOEFL79（网考）； 或雅思成绩6.5分； 或通过中国大陆大学英语考试6级（450分以上）; 或通过TEM-8；具有其他同等资格。 商业专业人士的电子商务计划 E-business is more encompassing than e-commerce. Business professionals need to understand more than transaction processing and other fulfilment via IT and communication technologies. They also have to understand the profound changes in the business environment, supply chains, organisation infrastructure and organisation forms brought about by e-business. 电子商务的含义比电子贸易更为广泛。业务专业人员需要借助IT和通信技术了解事务处理及其它事项。他们还必须了解电子商务环境，供应链，组织基础设施和组织形式中由电子商务带来的深刻变化。 MScEBKM项目涵盖目标广泛，涉及各种技术，管理以及组织变革的主题。一旦顺利完这一项目，您将有能力应对挑战并把握新经济的种种机遇。您将了解如何评估电子商务机遇，全球化如何影响电子商务，如何利用新的信息技术，如何对组织结构和组织流程进行必要的更改。最重要的是，您将了解如何使电子商务可持续发展，不断创造价值。 本项的培养目标为专业商务人士。大多数学生具有商业（或相关学科）本科学位以及丰富的工作经验。然而部分学生在参与课程之前已经获得一个研究生学位，如MBA或EMBA。作为专门的研究生项目，MScEBKM建立在这些项目的知识基础上，与这些项目保持高度协同。 |
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