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Maggie Q acts the leading of the ad which is public service ads about protecting wild animals. The ad uses distinct comparison to present the theme.The appearance of the two protagonists tells us the target audience are lovers.At the beginning, the woman was happy to receive a bunch of flowers and a piece of beautiful neckless. However, when a bow of shark pin soup was serviced, the woman became angry. Having thrown the neckless into the bow, the woman poured the soup out on the pant of man. And then left angrily. The end of the ad call for "When the buying stops, the killing, can too. "
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