The advertisement of Dove

It is an advertisement about Dove,which describes its effect and advantage.The image depicts awoman who is taking a shower happily.
The woman would side-looking rather than gaze at the viewers.The woman is showed by a close shot so that she can show the effect and advantage to the viewers.In orther to make the viewers see the woman's smile,the woman is taken the photo from an oblique angle.What's more,the woman is taken the picture from a lpw angle because it makes the woman more cool and great.
In terns of information value,the words is scientific and specialty and they appear 3 times.In terms of sailence,the woman is the maximum salience so she can catch people's view.In terms of framing,the woman is connected with the Dove,which makes viewers understand and clear.